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Good intentions broke down against everyday routines like overbuying and forgetting items.\n\nSupport beats intrusion
Users disengaged when reminders felt noisy or judgmental.\n\nValue must be tangible
Financial savings motivated behaviour change more than sustainability alone.\n\nReframing the product
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Good intentions broke down against everyday routines like overbuying and forgetting items.\n\nSupport beats intrusion
Users disengaged when reminders felt noisy or judgmental.\n\nValue must be tangible
Financial savings motivated behaviour change more than sustainability alone.\n\nReframing the product
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Insights:\n\nFood waste is driven by habits and perceived value, not lack of intent.\n\nHabits outweigh intent
Good intentions broke down against everyday routines like overbuying and forgetting items.\n\nSupport beats intrusion
Users disengaged when reminders felt noisy or judgmental.\n\nValue must be tangible
Financial savings motivated behaviour change more than sustainability alone.\n\nReframing the product
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